If you're a general project manager, and you're looking for work, you're probably not finding as much available work or noticing people are not willing to pay you as much as they used to.  With an increased amount of people choosing project management as their profession, you need to find a way to stand apart from them.  If you focus on a niche market or vertical or refine your skills in a particular knowledge area, you may find yourself in great demand and commanding a much higher rate.

Lindsay Scott asks some excellent questions.

Think about your own situation and circumstance; if you were to market your own specialism what would it be?

What areas of business and industry are looking for your particular specialism?

How can you work the current marketplace demands to your advantage?

To get more on this topic, read more from Arras People and Lindsay Scott.