It's all in how you say it. Or, in the case of this video, how you write it. In less than 2 minutes, this video will send a powerful message. It's about writing from perspective. After watching it, I immediately thought of how a user story can communicate a message differently, compared to a standard "shall statement" requirement.

Here are as few formats for you to compare. Which would you use?

As a <role>, I want <goal>

As a <role>, I want <goal> so <reason>

Given <dependency/constraint>, as a <role>, I want <goal> so <reason>

Do you have a preferred user story format that you use?  Please include it as a comment and have a beautiful day.