What we do
As we do our day to day work, I think we can get lost. We get our heads so wrapped around the sales process and selling solutions, we forget why we're working with a client in the first place. I've been told if the only tool I have is a hammer, everything starts looking like a nail. It's true!
What we should do
We're here to help the customer solve their problems. Focus on the problems. Understand why they have these problems. From there, identify what will help them solve their problem.